Showing molecular detail in a cellular context always involves challenges of scale and attention. This clip from an intro to New England Biolabs’ SNAP-tag technology borrows the “bullet time” concept from the Matrix films to capture dizzying scale, complex environment, and clear exposition in one shot.
client: New England Biolabs
agency: Digizyme, Inc
role: independent contractor, Angstrom Images LLC

Concept & Art Direction: Digizyme
Evan Ingersoll: models, shading, renders, composite. MODO, Cinema4D, AfterEffects

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