Showing molecular detail in a cellular context always involves challenges of scale and attention. This clip from an intro to New England Biolabs’ SNAP-tag technology borrows the “bullet time” concept from the Matrix films to capture dizzying scale, complex environment, and clear exposition in one shot.
client: New England Biolabs
agency: Digizyme, Inc
role: independent contractor, Angstrom Images LLC
agency: Digizyme, Inc
role: independent contractor, Angstrom Images LLC